A Long Heritage
La Esperanza has been serving the Northern California area with delicious Mexican food, pan dulce, and products for over 50 years.
Founded in October of 1969, Salvador Plasencia opened his heart to a Latino community and subsequently opened the doors to La Esperanza Bakery. Señor Placencia had hopes of “creating a community filled with love, unity, and pan dulce”.
La Esperanza Deli offers catering and to-go services, whether you are having a small family gathering or a sprawling office event, we are equipped with savory carnitas to meet your needs. The Deli also carries a variety of Latin products from different Latin countries.
Los Jarritos opened to the community in 1990 and since then has been serving up some of the area's finest Mexican Cuisine.
Our Supermarket opened in 2014. We felt there was a need to provide fresh and unique ingredients to all our customers who wanted to continue the tradition of family recipes at home.